Allen Matsumoto's Personal Website on Strikingly

Summary
Over two decades of experience supporting enterprise level clients, driving user-centered design and user experience strategy.

Years before UX gained recognized business value in most enterprises or became a common component of software development lifecycles, Allen led by integrating those practices in tactical projects and promoting the value of standardizing them.

Today, he provides strategic guidance on culture and process change required for creation of mature UX practices while continuing to be the bridge between right and left brains for product design and development teams in B2B and B2C efforts.
Allen continues a quest for opportunities to bring original thinking to projects with wide impact, and help enterprises foster UX practices that add to customer satisfaction and the bottom line.

Specialties:

Corporate UX strategy & competency development

Team facilitation for product requirements and definition

User and customer experience research

User interface architecture and design

Usability engineering and validation

Application of UX practices in a variety of areas of communication including branding and campaign work
Experience

UI Architects

Founder, UX strategist and designer 2001 - Present

Consulting around user experience strategy, and research in understanding end user beliefs and behaviors for teams designing products and services.

Today, I'm engaged with Synthro, imagining the biggest UX challenge imaginable. Stay tuned.

T-Mobile

Enterprise Architect, Presentation Tier 2001 - 2002

Member of the Enterprise Architecture team, tasked with as-built analysis of existing IT system architecture and design of next-generation unified architecture across the T-Mobile USA enterprise. Responsible for user experience architecture, with visibility into security solutions.

Chase-Bobko, Inc.

Director, Creative Services 2000 - 2001

Folded creative services capabilities of Digital Ink Corporation into Chase-Bobko, creating a new department in this software development contract firm that specialized in revolutionary content management approaches. Led adoption of usability practices in the design cycle.

Digital Ink Corporation

Principal, Creative Director 1993 - 2000

In 1993, Matsumoto Design rebranded as Digital Ink to reflect our evolution away from print and to digital media.

Matsumoto Design

Principal, Creative Director 1986 - 1992

Visual design firm focused on communication solutions. Early adapter of digital design and publishing technologies, regular contributor to Publish! Magazine providing feature articles and product reviews around digital typography.
Allen is an exceptionally knowledgeable and articulate person. He was a pleasure to work with both on customer-facing projects as well as internally with our sleeves rolled up analyzing data. His creative and analytical backgrounds converge to provide terrific insights and perspective into any project. He readily shares his depth of expertise and experience with others. I welcome the opportunity to work with Allen.

Leslie Hale
Chief Strategy Officer at Methodologie
Services

UX Strategy & Architecture

Product concept & ideation

Customer and User Insights

Product usability insights

Collaborative Design Facilitation

User Interface Design
Education

The Evergreen State College

Society and the Computer 1979 - 1980

Self-directed studies on the relationship and cross-influences of culture and technology.

Portland State University

Film, General studies 1978 - 1979

Undergraduate studies in philosophy & film
Let's Chat!

Email

LinkedIn

Bellingham, Washington Area
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